Matsumoto keynotes- Internet Export Marketing Seminar, October 6, 2017

Mark Matsumoto was the keynote speaker for the LA Port’s Export University Series hosted at the Greater Los Angeles Area Chamber of Commerce, Friday, October 6th.  The dynamic 3 hour event drew a crowd of 60 business owners and entrepreneurs seeking to  draw tips to expand their global business leveraging digital marketing tactics.  Matsumoto a leading subject matter expert on international trade, international digital marketing and doing business in Asia shared a number of tools of the trade and cases studies during the interactive presentation.    Some of the leading takeaways from the seminar included:

  • Website Globalization Techniques
  • Localization and Translation Best Practices
  • Leveraging Google Ad-Words and Social Media to generate international customer leads
  • The Alibaba Effect™-Understanding the international e-commerce landscape
  • Introduction of new cross border e-commerce platforms, including a special promotion offer with JD.Com
  • Benchmarking your competition through efficient market research collection
Advertisements

Matsumoto keynotes LA Mayor’s Office of Small Business/LA Port Trade Connect “Internet Export Marketing Event”

Mark Matsumoto, Network International Exports, Inc. founder and co-author of Exporting in the Connected World spoke in front of a packed audience at the LA Chamber of Commerce on August 22nd.  The event promoted by the Los Angeles Mayor’s Office of Small Business and the Los Angeles Port( TradeConnect) drew more than 120 attendees who came to learn strategies to market and promote their businesses to global consumers.  Mr. Matsumoto’s presentation including practical tips to develop a website,  manage and optimize a website, including translations best practices, creating a high performing google ad-word campaign and developing effective blogs and social media campaigns.   The presentation concluded with breaking news announcements  about new cross border e-commerce platforms available for the first time to California exporters.

IMG_2227

Attendees received a copy of Exporting in the Connected World and a preview of Matsumoto’s next book,  Trading in the Connected Word,  the complete guidebook for importing, exporting and conducting global e-commerce.

The rise of e-commerce platforms in S.E. Asia- Chat Commerce and Cross Border E-Commerce evolving quickly.

 

 

Screen Shot 2017-08-20 at 5.45.07 PMScreen Shot 2017-08-20 at 5.44.47 PM

Mark Matsumoto, founder of Network International Exports, Inc, and Jeff Williamson, Statewide Director, California Centers for International Trade( Official California State Trade Program), hosted a seminar  on August 10th in Bangkok  to promote a new model linking emerging brand suppliers( beauty, food, health living, lifestyle, other) in California with prominent retail and e-tailers in Thailand.  The event drew a full house  including leading internet and retail players Google Thailand, Paypal Thailand, Siam Group, and emerging e-commerce start-ups.   Participants unanimously agreed the need  to introduce new, distinctive brand offerings, with a more demanding and informed consumer classes growing in S.E. Asia in the age of  e-commerce.  While cross border e-commerce is still in its infancy in Thailand,  unique online selling models are rapidly changing the selling landscape in S.E Asia.   Chat Commerce, a form of peer-to-peer selling, is rapidly expanding in Thailand, actually outstripping e-commerce sales of more established marketplaces such as Lazada.    American companies wishing to expand sales in Asia, particularly S.E. Asia, need to take into consideration these new selling platforms.

Maximizing your time at a major industry trade show- IBS Recap

Braving temperatures in excess of 115F in Las Vegas- nearly 120F during the drive from So. California to LV-a huge numbers of exhibitors and attendees gathered for the annual International Beauty Show/Spa and Wellness Show at the Las Vegas Convention.   The International Beauty Show or IBS brings together a number of the leading beauty industry suppliers in the Hair, Nail and Skin categories and this show is now co-located with the Spa and Wellness Show.   This showcase featured many major brand suppliers, up and coming brands and a plethora of private label suppliers.   For the would-be exporter or importer trying to supply into this industry it can be quite confusing.  It’s always best to have at least one or two industry contacts before you attend, but even without if you walk the show meticulously and with a discerning eye you can find some interesting products or product concepts.   While tiring,  I walked the entire show over the course of two days and left the show making three really good contacts and identifying another two or three product concepts I believe have export potential.   Now the hard work- follow up with clients, follow up with show contacts and further study and organization of the reams of  product literature I lugged back from Las Vegas.